A limited-edition series for Benson & Hedges, created at Grey. The range took the ampersand at the heart of the brand name and turned it into the subject of the design, exploring the “&” graphically across the packs. As art director and designer, I took the packaging from concept to final artwork.
My role
• Art direction
• Packaging design
• Trade marketing collateral
• Concept development
• Artwork / finished art
• Packaging design
• Trade marketing collateral
• Concept development
• Artwork / finished art
