A limited-edition Summer Series for British American Tobacco’s Winfield brand, created at Grey for the Australian market. As art director and designer, I developed a distinctly Australian visual language for the range, taking the packaging from concept to final artwork and designing the trade collateral used to sell it in to retailers.
My role
• Art direction
• Packaging design
• Trade marketing collateral
• Concept development
• Artwork / finished art
• Packaging design
• Trade marketing collateral
• Concept development
• Artwork / finished art
